marketing

So Apple have joined Twitter

So it seems Apple have finally joined Twitter (@AppleSupport) in case you want to check them out) . This is a bit of a turnaround for this quite infamously social media averse brand, but does bring about some interesting points on identity and social media. Apple and their social media has always been an interesting example […]

Read more "So Apple have joined Twitter"

The new identity of Barbie

Mattel has released a new range of Barbie dolls that is the result of one of the biggest changes in the brand’s history. The new dolls feature a whole new range of body types, face shapes and skin tones, that are there to help represent a more realistic portrayal for the dolls. Being an identity nerd, […]

Read more "The new identity of Barbie"